Gucci Will No Longer Sell Fur From 2018

Gucci, the leading fashion house, has announced that it is to go fur-free as the material is no longer "modern".

As Gucci announces plans to stop using fur from 2018 animal welfare campaigners have called the news "a huge game-changer".

The fashion house said the decision was part of the company's commitment to "sustainability".

Fur farming has been banned in the UK since 2000 but the import of fur products isn't illegal.

Fox and mink are the most popular animals worn in Britain with the industry worth almost £22bn worldwide.



The move has been welcomed by animal rights activists, who have campaigned for years to ban fur in the fashion industry.

The decision was supported by the Humane Society of the United States, which has been in negotiations with the group over the last eight years.





After announcing the ban, Gucci CEO Marco Bizzarri explained, “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”

Gucci maintains that this shift can be attributed to their new creative director, Alessandro Michele. “In selecting a new creative director, I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time,” Bizzarri said.

But, wait; it gets better. Gucci’s remaining items made of fur will be auctioned off, and the proceeds will be donated to the Humane Society and Italian animal rights organization LAV.

This is a really wonderful step in the right direction, as the fashion industry is no stranger to animal cruelty, but it’s doesn’t mean they’re banning all animal products. They’ll still be selling all of their leather goods.

Sometimes, when we see the fur on a piece of clothing, we can detach from the reality of its production. We’re not seeing it on a murdered animal, we’re seeing it on a clothing rack, so we don’t always make the connection.